Ada Liu, profile picture

Hi, I'm Ada Liu

I help companies make better, data-driven decisions

And I am looking for new opportunities in Amsterdam, NL

Hi there! I'm Ada

I am an experienced manager based in Amsterdam, Netherlands. I help companies make data- and insight-driven decisions. I'm currently looking for full-time opportunities in consulting and marketing.

  • Education :
    • Bachelor of Arts in Economics, University of Singapore 🇸🇬
    • Master of Business Administration, Rotterdam School of Management 🇳🇱
  • Work experience :
    • Sanofi (🇨🇳China, 🇸🇬Singapore)
    • Friesland Campina (🇳🇱Netherlands)
  • Professional interests:
    • Brand building, sustainability, technology and innovation, problem solving
  • Languages:
    • 🇬🇧English - native
    • 🇨🇳Mandarin Chinese - native (bilingual)
    • 🇳🇱Dutch - basic (currently studying)
  • Hobbies:
    • Art, basketball, books

My expertise

INSIGHT GENERATION

I am skilled in identifying opportunities in the market and determining the right strategy and execution plan.

PROJECT MANAGEMENT

I have managed multiple international, cross-functional projects, ranging from IT to market research to strategy formulation.

STAKEHOLDER MANAGEMENT

I set the right expectations and coordinate to find the best solutions for all stakeholders.

MARKET RESEARCH

I led various studies about customers and competitors, building the basis for insights, strategy and business actions.

QUANTITAVE MODEL BUILDING

I designed and built quantitive models to understand customer behaviors and simulate outcomes under different scenarios.

INTERNATIONAL EXPOSURE

I worked extensively with clients in Southeast Asia, China, Europe and US, with good understanding of cultural subtlety.

Work higlights

Marketing & insight generation

  • Designed new product messaging and refined customer segments for Targocid drug
  • Co-created brand positioning for the launch of Plaquenil drug in Chinese market
  • Built a foundation of multi-channel engagement strategy for Sanofi China
  • Performed packaging design testing. My insights helped Frieslandcampina to avoid a potential loss of 2 million USD

Quantitative modeling

  • Formulated Salesforce Effectiveness (SFE) audit model to identify gaps on Southeast Asia SFE framework and practices
  • Overhauled and automated reports generation; reduced monthly manual work time from 2 weeks to 30 minutes
  • Designed multiple pricing models that led to improving company profits
  • Set up SFE models for territory alignment, Salesforce size optimisation and KPI standardisation
  • Supported data cleaning and data testing processes

Technology Deployment

  • Initiated using more efficient Business Intelligence tools, which based on my work results were later introduced in satellite teams in Southeast Asia
  • Led the design and development of regional data integration platform based on local and international, cross-functional needs
  • Designed and oversaw development of Qlikview application for real time data analysis platform, which improved efficiency by 20%

contact me

EMAIL
ada@adaliu.me
LOCATION
Amsterdam, Netherlands
LINKEDIN
adaliuyizhu